Monday, October 22, 2012

Public Relations!

Public Relations is the field of getting information to the outside world. It started long ago in Europe as a way of spreading propaganda throughout history; ancient Egyptians used art and architecture and during the French revolution Bibles were translated from Latin to every day languages to gain support for the war. In America, public relations would be used to get people to join the army. Since then, public relations has grown into a very large field that is a necessity in business. It has become important to have a public relations department in business because it is the way that a product or a business gets advertised. Over time, public relations has been expanding how it gets the word out about something. It started with print media and has since moved on to commercials, pop-up ads on the internet, Facebook and YouTube ads, and even putting logos on clothing as a promotion tool.. Whatever it takes for us to know about the business or product, the public relations department will do it.


One of my favorite things at the moment is a British television series called Doctor Who. As a new fan, I’m always wondering why other people are not watching this show. It already has a pretty good following, but it always seems like the same sorts of people are watching it. This is how I would advertise the television show Doctor Who if I were a public relations practitioner.

First, I would do a lot of research about the show itself. It’s important to know about what you are trying to promote. That way you don’t present any false information about it and not mislead the general public. Not only is that wrong, it is also illegal.

After that I would start to brainstorm which ways would be the best ways to advertise the show. I would look into what magazines are popular, like maybe People, TV Guide or Entertainment Weekly and try to get an ad in it. I would also create ads that could be put on websites like Facebook so people will start to see something about the show. That way people will start to recognize it and maybe want to know what it is.

After that, I would look into creating a commercial to promote the show. I would take the coolest and funniest parts of the show to create a couple of really good and memorable ads. Once they were done, I would create versions that could be streamed online, like on YouTube. That is what I would do to promote Doctor Who.

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