Guest Speaker Talks

This week in class we heard from two different speakers; Fiona Goldstein and Mike Boyce. Both of these people has had a lot of experience in social media marketing and public relations. These are the main ideas from their talks.

Fiona Goldstein

1. You might not do what you set off to do in life. She started out in college as a psychology major and found that she liked marketing better.
2. You can learn more about what is going on in a company if you work for a specific brand rather than for a larger company.
3. Fiona has been working for Thompson Hotels since September 10th, 2001. Unfortunately, they couldn't open up right away due to the tragic events of 9/11.
4. Always look at the analytics for you marketing campaigns. These can help you figure out which ways are working.
5. Twitter is a good way to build up a relationship with your customers. For Thompson Hotels, Twitter can work faster than their customer service number.
6. You should have a main company Facebook page, and if there are separate branches (in Thompson Hotels case, different hotels in different cities), they should have their own individual Facebook page.
7. eBlasts are more for e-commerce more than anything else.
8. Booking hotels through travel agencies loses money for the hotel. The rates might be cheaper, but they will also give you a lower quality rule.
9. Interships are really important and can help you get into the real world.
10. Don't get too comfortable where you are. You will only get a raise if you ask for one.

Mike Boyce

1. Mike is a copyrighter, which means he writes adverstisements. (sometimes)
2. He originally went to Syracuse University for illustration. He didn't get along with his illustration professors, so he moved on to something new.
3. Since his graduation, he has worked for Outhouse Communications, Uproar!, Rosetta and recently started at co:collective.
4. During his time at Uproar!, he helped make a number of Hasbro ads that were about re-vamping old games for a new generation.
5. Advertisements are interruptions, and interruptions are not fair and are no way to treat people.
6. co:collective is a company about story-doing rather than making a regular commercial that will interrupt us.
7. The Hasbro advertisements were meant to make the games look less complicated than they actually are so people would buy them.
8. Rosetta was AdAge's #1 agency to watch because they were pure digital.
9. Mike told us that we should check out The WOW Reply and byzantiumtests.com because they were really good ad campaigns.
10. The James Walter Thompson Company (JWT) invented the grilled cheese. And if you're grandmother says she invented it, she's a liar.