Wednesday, April 10, 2013
Sunday, October 28, 2012
Guest Speaker Talks
This week in class we heard from two different speakers; Fiona Goldstein and Mike Boyce. Both of these people has had a lot of experience in social media marketing and public relations. These are the main ideas from their talks.
Fiona Goldstein
1. You might not do what you set off to do in life. She started out in college as a psychology major and found that she liked marketing better.
2. You can learn more about what is going on in a company if you work for a specific brand rather than for a larger company.
3. Fiona has been working for Thompson Hotels since September 10th, 2001. Unfortunately, they couldn't open up right away due to the tragic events of 9/11.
4. Always look at the analytics for you marketing campaigns. These can help you figure out which ways are working.
5. Twitter is a good way to build up a relationship with your customers. For Thompson Hotels, Twitter can work faster than their customer service number.
6. You should have a main company Facebook page, and if there are separate branches (in Thompson Hotels case, different hotels in different cities), they should have their own individual Facebook page.
7. eBlasts are more for e-commerce more than anything else.
8. Booking hotels through travel agencies loses money for the hotel. The rates might be cheaper, but they will also give you a lower quality rule.
9. Interships are really important and can help you get into the real world.
10. Don't get too comfortable where you are. You will only get a raise if you ask for one.
Mike Boyce
1. Mike is a copyrighter, which means he writes adverstisements. (sometimes)
2. He originally went to Syracuse University for illustration. He didn't get along with his illustration professors, so he moved on to something new.
3. Since his graduation, he has worked for Outhouse Communications, Uproar!, Rosetta and recently started at co:collective.
4. During his time at Uproar!, he helped make a number of Hasbro ads that were about re-vamping old games for a new generation.
5. Advertisements are interruptions, and interruptions are not fair and are no way to treat people.
6. co:collective is a company about story-doing rather than making a regular commercial that will interrupt us.
7. The Hasbro advertisements were meant to make the games look less complicated than they actually are so people would buy them.
8. Rosetta was AdAge's #1 agency to watch because they were pure digital.
9. Mike told us that we should check out The WOW Reply and byzantiumtests.com because they were really good ad campaigns.
10. The James Walter Thompson Company (JWT) invented the grilled cheese. And if you're grandmother says she invented it, she's a liar.
Fiona Goldstein
1. You might not do what you set off to do in life. She started out in college as a psychology major and found that she liked marketing better.
2. You can learn more about what is going on in a company if you work for a specific brand rather than for a larger company.
3. Fiona has been working for Thompson Hotels since September 10th, 2001. Unfortunately, they couldn't open up right away due to the tragic events of 9/11.
4. Always look at the analytics for you marketing campaigns. These can help you figure out which ways are working.
5. Twitter is a good way to build up a relationship with your customers. For Thompson Hotels, Twitter can work faster than their customer service number.
6. You should have a main company Facebook page, and if there are separate branches (in Thompson Hotels case, different hotels in different cities), they should have their own individual Facebook page.
7. eBlasts are more for e-commerce more than anything else.
8. Booking hotels through travel agencies loses money for the hotel. The rates might be cheaper, but they will also give you a lower quality rule.
9. Interships are really important and can help you get into the real world.
10. Don't get too comfortable where you are. You will only get a raise if you ask for one.
Mike Boyce
1. Mike is a copyrighter, which means he writes adverstisements. (sometimes)
2. He originally went to Syracuse University for illustration. He didn't get along with his illustration professors, so he moved on to something new.
3. Since his graduation, he has worked for Outhouse Communications, Uproar!, Rosetta and recently started at co:collective.
4. During his time at Uproar!, he helped make a number of Hasbro ads that were about re-vamping old games for a new generation.
5. Advertisements are interruptions, and interruptions are not fair and are no way to treat people.
6. co:collective is a company about story-doing rather than making a regular commercial that will interrupt us.
7. The Hasbro advertisements were meant to make the games look less complicated than they actually are so people would buy them.
8. Rosetta was AdAge's #1 agency to watch because they were pure digital.
9. Mike told us that we should check out The WOW Reply and byzantiumtests.com because they were really good ad campaigns.
10. The James Walter Thompson Company (JWT) invented the grilled cheese. And if you're grandmother says she invented it, she's a liar.
Monday, October 22, 2012
Public Relations!
Public Relations is the field of getting information to the outside world. It started long ago in Europe as a way of spreading propaganda throughout history; ancient Egyptians used art and architecture and during the French revolution Bibles were translated from Latin to every day languages to gain support for the war. In America, public relations would be used to get people to join the army. Since then, public relations has grown into a very large field that is a necessity in business. It has become important to have a public relations department in business because it is the way that a product or a business gets advertised. Over time, public relations has been expanding how it gets the word out about something. It started with print media and has since moved on to commercials, pop-up ads on the internet, Facebook and YouTube ads, and even putting logos on clothing as a promotion tool.. Whatever it takes for us to know about the business or product, the public relations department will do it.
One of my favorite things at the moment is a British television series called Doctor Who. As a new fan, I’m always wondering why other people are not watching this show. It already has a pretty good following, but it always seems like the same sorts of people are watching it. This is how I would advertise the television show Doctor Who if I were a public relations practitioner.
First, I would do a lot of research about the show itself. It’s important to know about what you are trying to promote. That way you don’t present any false information about it and not mislead the general public. Not only is that wrong, it is also illegal.
After that I would start to brainstorm which ways would be the best ways to advertise the show. I would look into what magazines are popular, like maybe People, TV Guide or Entertainment Weekly and try to get an ad in it. I would also create ads that could be put on websites like Facebook so people will start to see something about the show. That way people will start to recognize it and maybe want to know what it is.
After that, I would look into creating a commercial to promote the show. I would take the coolest and funniest parts of the show to create a couple of really good and memorable ads. Once they were done, I would create versions that could be streamed online, like on YouTube. That is what I would do to promote Doctor Who.
One of my favorite things at the moment is a British television series called Doctor Who. As a new fan, I’m always wondering why other people are not watching this show. It already has a pretty good following, but it always seems like the same sorts of people are watching it. This is how I would advertise the television show Doctor Who if I were a public relations practitioner.
First, I would do a lot of research about the show itself. It’s important to know about what you are trying to promote. That way you don’t present any false information about it and not mislead the general public. Not only is that wrong, it is also illegal.
After that I would start to brainstorm which ways would be the best ways to advertise the show. I would look into what magazines are popular, like maybe People, TV Guide or Entertainment Weekly and try to get an ad in it. I would also create ads that could be put on websites like Facebook so people will start to see something about the show. That way people will start to recognize it and maybe want to know what it is.
After that, I would look into creating a commercial to promote the show. I would take the coolest and funniest parts of the show to create a couple of really good and memorable ads. Once they were done, I would create versions that could be streamed online, like on YouTube. That is what I would do to promote Doctor Who.
Social Media Marketing Sites
Mashable.com
Mashable.com is a social media website. You can access the website on your own, or you can sign in using your Facebook or Twitter account. There are many different types of social media news that you can access from this website, which are divided into categories based on genre. The tabs are labeled Social Media, Tech, Business, Lifestyle, Water cooler, Entertainment, US & World and videos. These lead to different kinds of stories based on these categories. For example, under US & World you can find stories about politics and government, while under Water cooler you can find comics, memes, pictures and videos. Meanwhile, on the rest of the page you can find the top stories that are happening that day, the highest trending topics that are being discussed and the top photos and videos that are being viewed on this website. This is a good website to use to keep up with the world.
Readwriteweb.com
Readwriteweb.com is now called readwrite.com. The purpose of this social media marketing website is to keep yourself updated on the daily news of technology and its users. For example, there are about five to seven articles every day going back a couple of days that are visible on the home page. These articles come a variety of different topics, such as Microsoft, Apple, International, Photography and even posts from the people directly from ReadWrite.com. When you click on an article, the website takes you to a page with the article where you can comment on what was written and learn a little bit more about the author. At the bottom of the page, you can find links to past articles that have been published. You can also like the articles on Facebook or share them on Twitter or Google Plus. This website deals with more articles strictly in the media world.
Thenextweb.com
Thenextweb.com is a social media website that deals with a lot of the legal parts of being in the media. The articles that are being featured are ones about different companies and how much money they are making (or not making) and the new kinds of software that is now readily available for certain technology. There are three main general separations between the articles: Latest, Popular and Discussed. Latest is the newest, Popular is what is being viewed the most and Discussed is what is talked about the most. There are also articles that divided by different categories, much like the first two websites. That way you can find a number of different articles on almost any media-related topic. Thenextweb.com is also partnered with three different companies, which are called Dyn, Net DNA and Pivotal Tracker. There are also several other editions of the website available in Africa, Europe, Asia, the UK, Australia, Latin America, the Middle East and Canada.
Adage.com
Adage.com, which is short for “Advertising Age”, is the last social media website on the list. This website is used as the online version of the Advertising Age magazine. It has everything that the print version of the magazine and much more. The website has access to articles about the media, global news, news about the agency and much more. The site also has links to a number of different social media-related blogs. Some of these have been made by the magazine’s editorial team, while others were made by members of the Ad Age community. The website also has a bookstore that is available to the public. Ad Age also looks at the most creative advertisements and picks the best one of that day. AdAge.com keeps its readers in the loop about their partners as well. They are partnered with Automotive News, B to B, CCN Money, Crain’s New York Business, MSNBC.com and shopautoweek.com.
Mashable.com is a social media website. You can access the website on your own, or you can sign in using your Facebook or Twitter account. There are many different types of social media news that you can access from this website, which are divided into categories based on genre. The tabs are labeled Social Media, Tech, Business, Lifestyle, Water cooler, Entertainment, US & World and videos. These lead to different kinds of stories based on these categories. For example, under US & World you can find stories about politics and government, while under Water cooler you can find comics, memes, pictures and videos. Meanwhile, on the rest of the page you can find the top stories that are happening that day, the highest trending topics that are being discussed and the top photos and videos that are being viewed on this website. This is a good website to use to keep up with the world.
Readwriteweb.com
Readwriteweb.com is now called readwrite.com. The purpose of this social media marketing website is to keep yourself updated on the daily news of technology and its users. For example, there are about five to seven articles every day going back a couple of days that are visible on the home page. These articles come a variety of different topics, such as Microsoft, Apple, International, Photography and even posts from the people directly from ReadWrite.com. When you click on an article, the website takes you to a page with the article where you can comment on what was written and learn a little bit more about the author. At the bottom of the page, you can find links to past articles that have been published. You can also like the articles on Facebook or share them on Twitter or Google Plus. This website deals with more articles strictly in the media world.
Thenextweb.com
Thenextweb.com is a social media website that deals with a lot of the legal parts of being in the media. The articles that are being featured are ones about different companies and how much money they are making (or not making) and the new kinds of software that is now readily available for certain technology. There are three main general separations between the articles: Latest, Popular and Discussed. Latest is the newest, Popular is what is being viewed the most and Discussed is what is talked about the most. There are also articles that divided by different categories, much like the first two websites. That way you can find a number of different articles on almost any media-related topic. Thenextweb.com is also partnered with three different companies, which are called Dyn, Net DNA and Pivotal Tracker. There are also several other editions of the website available in Africa, Europe, Asia, the UK, Australia, Latin America, the Middle East and Canada.
Adage.com
Adage.com, which is short for “Advertising Age”, is the last social media website on the list. This website is used as the online version of the Advertising Age magazine. It has everything that the print version of the magazine and much more. The website has access to articles about the media, global news, news about the agency and much more. The site also has links to a number of different social media-related blogs. Some of these have been made by the magazine’s editorial team, while others were made by members of the Ad Age community. The website also has a bookstore that is available to the public. Ad Age also looks at the most creative advertisements and picks the best one of that day. AdAge.com keeps its readers in the loop about their partners as well. They are partnered with Automotive News, B to B, CCN Money, Crain’s New York Business, MSNBC.com and shopautoweek.com.
Saturday, October 6, 2012
E-Books do WHAT?
Books are becoming much more digital. The following three pod casts address different aspects about these new e-readers that we might not have noticed in the past.
E-Books that read you
- E-books now collect data about how you read your e-book. This is shaping how books are being written.
- This data allows Amazon and Barnes and Noble (creators of the Kindle and the Nook, respectively) to see what people are reading within each book. It also allows the companies to know what to offer certain readers based on their preferred genre.
- Authors are starting to release digital copies of their books so they can receive feedback from their readers before the book is even published. The feedback allows the authors to make changes based on what the audience wants.
- Despite the data taking over, editors will still always be needed. However, now they have to take the data into account.
- A risk of the data is that we can lose the author’s “voice” in genre authors or fiction authors. It will make reading less personal.
- The Reader Privacy Act allows privacy of what people are reading on e-books, but it can be pulled if you are under investigation already. They can’t just pull it for no reason and would be a waste of their time.
Books are no longer an Ad-free zone
- Books are becoming advertising tools and that can make the reader pay nothing for the book.
- If ads are done in an aesthetically pleasing way and don’t interrupt the flow of reading, then ads in a book shouldn’t be such a big deal.
- Brian Altounian, CEO and Chairman of WOWIO, uses ads at the beginning that would be personalized for the reader and could navigate them to a different page if they click on it.
- Ads at the beginning of a book can make a reader worried that the ad will show up again.
- E-books can offer ads with no fees, or you can buy an e-book for a fee to have no ads.
- The ads are very broad so that they can sponsor and support ads from companies like DirectTV.
- There is more opportunity for other e-book companies in the past year and a half than there was when Amazon first started with e-books.
Book It
- Most common complaint: there are too many books.
- People still love books but it’s hard for people to find them.
- The people’s reviews are starting to narrow choices for other people.
- E-books and scanning of old books can produce more books in bulk and make them available to more people. This is raising the number of choices in the world.
- There’s a lot of format competition in buying books. People are still buying books, but they are buying more electronic books than print books.
- It’s hard to gather numbers on how many books are sold. Even the company called Neilsen, which scans books at registers and collects data doesn’t get data from everywhere books are sold.
- E-books are going up by 3-4%.
- Young adults are now buying more books and adults are reading more books online than ever before.
- Publishers are starting to publish less books and selling them directly to the consumers rather than through a book store.
- Authors can be pirated so they should start doing books tours.
Sources:
E-books that read you
Books are no longer an Ad-free zone
Book It
E-Books that read you
- E-books now collect data about how you read your e-book. This is shaping how books are being written.
- This data allows Amazon and Barnes and Noble (creators of the Kindle and the Nook, respectively) to see what people are reading within each book. It also allows the companies to know what to offer certain readers based on their preferred genre.
- Authors are starting to release digital copies of their books so they can receive feedback from their readers before the book is even published. The feedback allows the authors to make changes based on what the audience wants.
- Despite the data taking over, editors will still always be needed. However, now they have to take the data into account.
- A risk of the data is that we can lose the author’s “voice” in genre authors or fiction authors. It will make reading less personal.
- The Reader Privacy Act allows privacy of what people are reading on e-books, but it can be pulled if you are under investigation already. They can’t just pull it for no reason and would be a waste of their time.
Books are no longer an Ad-free zone
- Books are becoming advertising tools and that can make the reader pay nothing for the book.
- If ads are done in an aesthetically pleasing way and don’t interrupt the flow of reading, then ads in a book shouldn’t be such a big deal.
- Brian Altounian, CEO and Chairman of WOWIO, uses ads at the beginning that would be personalized for the reader and could navigate them to a different page if they click on it.
- Ads at the beginning of a book can make a reader worried that the ad will show up again.
- E-books can offer ads with no fees, or you can buy an e-book for a fee to have no ads.
- The ads are very broad so that they can sponsor and support ads from companies like DirectTV.
- There is more opportunity for other e-book companies in the past year and a half than there was when Amazon first started with e-books.
Book It
- Most common complaint: there are too many books.
- People still love books but it’s hard for people to find them.
- The people’s reviews are starting to narrow choices for other people.
- E-books and scanning of old books can produce more books in bulk and make them available to more people. This is raising the number of choices in the world.
- There’s a lot of format competition in buying books. People are still buying books, but they are buying more electronic books than print books.
- It’s hard to gather numbers on how many books are sold. Even the company called Neilsen, which scans books at registers and collects data doesn’t get data from everywhere books are sold.
- E-books are going up by 3-4%.
- Young adults are now buying more books and adults are reading more books online than ever before.
- Publishers are starting to publish less books and selling them directly to the consumers rather than through a book store.
- Authors can be pirated so they should start doing books tours.
Sources:
E-books that read you
Books are no longer an Ad-free zone
Book It
Subscribe to:
Posts (Atom)