Monday, September 24, 2012
Radio, Radio
1. What kinds of radio networks exist now?
There are different kinds of radio networks that are starting to form these days. One of the major stations is the National Public Radio, which was significant in the news and public affairs as well as linking many radio stations together. There are other kinds of radio other than music radio too. Talk radio is a kind of station that specializes in talking about the news, sports or anything local. These stations will tend to be more AM stations rather than FM.
2. How are radio formats related to music genres?
Radio formats play off of what music genres people want to here. Because of this, radio formats can change frequently. For example, in the 1990’s many radio stations switched over to alternative rock because that’s what was popular at the time. Other stations will play Top 40 hits, or songs that are very popular. Today, many stations are playing a variety of music from different decades, called “Jack.” This is how radio stations try to get ratings.
3. What are the target audiences for some of the main radio formats?
Radio formats base their choice of target audiences on certain demographics. For example, a Top 40 station might be aimed towards a younger demographic. Talk radio is usually aimed for adult listeners. The radio stations can base what music they should play on certain demographics.
4. Why does the concentration of radio ownership cause concern?
Concentration of ownership is becoming a problem in radio. More times than not, a couple of large companies can own as many as half the radio stations in a given city. This poses as a problem because it reduces the chances of local ownership of radio stations. This also reduces the amount of diversity on the radio, even if the owners say it will increase diversity.
5. What copyright challenges are raised by Internet radio and pod casting?
Music that is released is almost always copyrighted. According to copyright law, if you want to play a song, you have to pay in order to do so. Internet radio and pod casting have many issues when it comes to playing copyrighted music on their stations. Internet radio stations have to pay the song writers and performers at a higher rate than satellite or terrestrial radio stations just to play the songs on the internet.
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